HAIER AMERICA EXPANDS ECO-FRIENDLY SMALL REFRIGERATOR LINE

April 20th, 2009

New York, NY, April 20, 2009 -- Haier America, a leading manufacturer of home appliances and electronics, has expanded the NuCool™ small refrigerator line with a 2.8 cu. ft. unit that is available at Target.

The larger unit includes a new door design with virtual stainless steel brushed finish. NuCool™ technology combines the best features of current cooling systems to create a brand new technology that achieves temperatures as low as 37ºF (based on  70ºF ambient room temp), which was not possible with prior refrigerant-free models.

The larger unit includes a new door design with virtual stainless steel brushed finish. NuCool™ technology combines the best features of current cooling systems to create a brand new technology that achieves temperatures as low as 37ºF (based on  70ºF ambient room temp), which was not possible with prior refrigerant-free models.

The larger unit includes a new door design with virtual stainless steel brushed finish. NuCool™ technology combines the best features of current cooling systems to create a brand new technology that achieves temperatures as low as 37ºF (based on  70ºF ambient room temp), which was not possible with prior refrigerant-free models.

NuCool™ has no compressor and runs whisper quiet while also achieving low power consumption. NuCool™ provides an environmentally friendly technology in small refrigerators that consumers find so useful for apartments, dorms, bars and other small areas.

NuCool™ has no compressor and runs whisper quiet while also achieving low power consumption. NuCool™ provides an environmentally friendly technology in small refrigerators that consumers find so useful for apartments, dorms, bars and other small areas.

NuCool™ has no compressor and runs whisper quiet while also achieving low power consumption. NuCool™ provides an environmentally friendly technology in small refrigerators that consumers find so useful for apartments, dorms, bars and other small areas.

“Haier America will continue to provide environmentally friendly improvements to our appliances and growing refrigeration lines,” said Matthew Sekelick, Haier America’s Vice President of Compact Appliances.

“Haier America will continue to provide environmentally friendly improvements to our appliances and growing refrigeration lines,” said Matthew Sekelick, Haier America’s Vice President of Compact Appliances.

“Haier America will continue to provide environmentally friendly improvements to our appliances and growing refrigeration lines,” said Matthew Sekelick, Haier America’s Vice President of Compact Appliances.

Product features include:

Product features include:

Product features include:

•  Coolant free “Green” technology

•  Ultra-Quiet

•  Lightweight for Portability

•  Two Interior Door Shelves

•  Auto Defrost and Adjustable Thermostat

•  Two Vinyl-Coated Wire Interior Shelve with Four Shelf Positions 

•  Recessed Door Handle