HAIER UNVEILS BROAD PORTFOLIO OF WIRELESS MEDIA PRODUCTS AT 2007 CTIA WIRELESS SHOW

March 27th, 2007

New York, NY, March 27^th, 2007 – Haier introduced today over a dozen new wireless media devices at the 2007 CTIA Wireless show in Orlando, Florida, including MP3 and MP4 candy bar and clamshell cell phones, as well as their new Wi-Fi and Bluetooth Portable Media Player (PMP). 

Haier will be demonstrating the new Elegance™ model, the world’s smallest MP3 cell phone, as well as a new model called the Sterling™.  The Sterling™ features a megapixel camera, MP3, MP4, and a browser in a distinctive and luxurious form factor.  Additional multimedia handsets to be introduced at the show include the E30, V60, and A7.

Haier is showcasing its PMP, Elegance™, Sterling™, the A8, and its other new wirelessly-enabled media products at the Haier Booth #1445 at CTIA.

The company announced at CES in January a partnership with Tegic Communications, an AOL company, to deploy its code-named ‘SmartScreens Media’ technology across a broad product line of Haier wireless devices.  Haier is demonstrating the full consumer experience of the first product from that relationship, a wireless PMP.  Its features include:

•         Wireless Streaming:  Stream music, video, podcasts, and Internet radio over a Wi-Fi connection.

•         Wireless Download: Download and store music, video, and podcasts from a content provider’s service over a Wi-Fi connection.  No PC necessary.

•         Wireless Listening: Supports Bluetooth headsets for wire-free convenience of audio playback.

•         Easy, Local Content Management:  Manage playlists (create, add, delete) directly on the device.  No PC necessary.

“These new products demonstrate Haier’s continued momentum in emerging as a global brand and market leader in the convergent consumer electronics and mobile device markets,” said Michael Jemal, President and CEO of Haier America.

New York, NY, March 27^th, 2007 – Haier introduced today over a dozen new wireless media devices at the 2007 CTIA Wireless show in Orlando, Florida, including MP3 and MP4 candy bar and clamshell cell phones, as well as their new Wi-Fi and Bluetooth Portable Media Player (PMP). 

Haier will be demonstrating the new Elegance™ model, the world’s smallest MP3 cell phone, as well as a new model called the Sterling™.  The Sterling™ features a megapixel camera, MP3, MP4, and a browser in a distinctive and luxurious form factor.  Additional multimedia handsets to be introduced at the show include the E30, V60, and A7.

Haier is showcasing its PMP, Elegance™, Sterling™, the A8, and its other new wirelessly-enabled media products at the Haier Booth #1445 at CTIA.

The company announced at CES in January a partnership with Tegic Communications, an AOL company, to deploy its code-named ‘SmartScreens Media’ technology across a broad product line of Haier wireless devices.  Haier is demonstrating the full consumer experience of the first product from that relationship, a wireless PMP.  Its features include:

•         Wireless Streaming:  Stream music, video, podcasts, and Internet radio over a Wi-Fi connection.

•         Wireless Download: Download and store music, video, and podcasts from a content provider’s service over a Wi-Fi connection.  No PC necessary.

•         Wireless Listening: Supports Bluetooth headsets for wire-free convenience of audio playback.

•         Easy, Local Content Management:  Manage playlists (create, add, delete) directly on the device.  No PC necessary.

“These new products demonstrate Haier’s continued momentum in emerging as a global brand and market leader in the convergent consumer electronics and mobile device markets,” said Michael Jemal, President and CEO of Haier America.