Haier’s Clean Start Project Wins Gold Remi at 45th WorldFest-Houston Intl Film Festival
-- Video Encourages Idea That Social Change Starts on the Individual Level --
New York, NY, May 8, 2012 – The Clean Start Project began in 2011 with an inspiring video that centers on the issue of homelessness, and encourages people to brainstorm ways to engage with their communities. The video, created by Los Angeles based 3 Ring Circus, received a Gold Remi at the 45th WorldFest-Houston International Film Festival last month.
“The concept was truly to try to show people the importance of the little things in our daily lives and just how much one act of kindness can really mean,” said Richard Block, Vice President of Branding & Creative for Haier America. “We are so pleased with this recognition for the Clean Start Project video and that our message was delivered.”
The Clean Start Project encourages people to think about what they can do in the service of others. The video was the centerpiece of a social media campaign created by Haier through Smarterlifebetterplanet.com which focuses on creating positive and forward-thinking discussion around topics ranging from environmental awareness and work-life balance to our children’s education.
“Our focus is to build lasting relationships between consumers and brands through memorable and engaging content that encourages positive change,” says John Sideropoulos, film director and owner of 3 Ring Circus.”
WorldFest was founded 50 years ago as Cinema Arts, an International Film Society in August, 1961. WorldFest became the third competitive international film festival in North America, following San Francisco and New York. WorldFest is the oldest Independent Film & Video Festival in the World. The mission/vision statement of WorldFest is - to recognize and honor outstanding creative excellence in film & video, to validate brilliant abilities and to promote cultural tourism for Houston, to develop film production in the region and to add to the rich cultural fabric of the city of Houston. All members of the WorldFest staff are filmmakers.
About 3 Ring Circus
3 Ring Circus located in Hollywood, CA is a creative solutions agency with a focus on building strong brands through the use of award-winning motion design and the production of films with engaging story telling.
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.
* Euromonitor International, 2011. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2011 ranking by brand shares (by global brand name).