New York, NY, April 23, 2012 – Haier, the number 1 major appliance brand in the world*, now offers two new undercounter appliances, a 48 bottle wine cellar and a 150-can capacity beverage center. Both have plenty to offer for those who enjoy hosting gatherings, have large families, or simply desire the convenience of keeping wine and cold beverages available where they are most needed. These undercounter models are great in the kitchen, or home bars, offices, and family rooms.
“Haier’s commitment is to enhance consumer lifestyles with stylish and functional appliances for the entire home.” said Chuck Bryant, vp of refrigeration products, Haier America. “Our undercounter wine cellar and beverage centers work as a family or separately to integrate beautifully with the kitchen environment.”
Proper storage is an investment in the future enjoyment of your wines, and consistency is key. A steady temperature not only ensures wine is ready to serve, but protects your investment in your wine collection by maintaining quality and providing the right environment for proper aging.
This 48-Bottle capacity dual zone wine cellar is a built-in undercounter unit that blends in seamlessly with cabinetry. Separate temperature zones for red and white wine allow consumers to store a mixed collection all in one unit. A movable divider for Temperature Zone adjustment provides added flexibility. Because UV rays can harm wine, this unit features a see-through Anti-UV glass door to give wines the protection they need while also showing them off. The 5 glide-out racks provide organization and easy access to stores wines, and their stainable wood trim allows consumers to customize the look of this wine cellar.
Particularly in the summer months, or during family gatherings and holiday parties, a beverage center can provide much needed room to keep a steady supply of cold drinks. A designated space for soft drinks, juices, or mixers frees up space for groceries and essentials in the main refrigerator and reduces the need to open and close the refrigerator when only beverages are needed.
This 150-can beverage center is made to be installed underneath your kitchen counters, where the stainless steel frame blends in beautifully with your cabinetry. The Easy Touch Electronic Controls and white LED lighting offer simple operation, and the 3 glass shelves and 1 basket keep your cold drinks neatly compartmentalized and easily accessible. There is even room for upright storage of 12" tall bottles, so you can store a variety of beverage types.
These models add to Haier's family of undercounter products that currently includes a dual drawer undercounter refrigerator.
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.
* Euromonitor International, 2011. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2011 ranking by brand shares (by global brand name).