Haier is kicking off a Facebook app-powered sweepstakes geared towards celebrating the beginning of the fall sports season. Entrants are asked to answer the question "Why does your football watching party need an upgrade?" for the chance to win one of several Haier home entertainment products.

One Grand Prize Winner will receive a Haier 42" LCD HDTV. With the sharp, clear picture and bold color of 1080p Full HD, this TV makes a perfect centerpiece to any home theater. Second Prize Winners will receive either the Haier 40” Slim Soundbar, the Rise Clock Radio, or the 40” 3D Soundbar. 

The promotion runs from August 22nd, 2012 at 10am (CDT) to August 31st, 2012 at 11:59pm (CDT).