Reputation Institute, a global private consulting firm based in New York, recently ranked 100 businesses that have successfully established strong international names for themselves. The firm invited about 48,000 consumers across 15 markets to participate in a study of those 100 most reputable companies, all multinational businesses with a global presence.
Each company earned a "Global RepTrak Pulse" score of zero to 100, representing an average measure of people's feelings for it. The scores were statistically derived from calculations of four emotional indicators: trust, esteem, admiration and good feeling. Read the full story here.