--New Microwave Line Offers Options for Changing Consumer Needs--
New York, July 10, 2012 – Haier, the #1 major appliance brand in the world*, is in the midst of launching a new, comprehensive line of countertop microwave ovens suited to fit the needs of varied consumer lifestyles. From compact models with the simple handling of mechanical control knobs, to family-sized models with electronic controls and a number of convenience features, Haier's new line offers the right fit for anyone from college students to single professionals, busy moms, large families and others who've come to value the time-savings benefits of a reliable microwave.
"With this new lineup, Haier is acknowledging that the microwave has come a long way from its humble beginnings as the appliance that simply heats up leftovers or makes quick popcorn," said Troy Mann, vice president of cooking and dishwasher products at Haier America. "The primary cooking functions and various convenience features on our new models respond to the lifestyle demands and time constraints consumers face every day by offering microwave ovens that simply and easily cook food faster without sacrificing quality."
In this new line, Haier offers cooking technologies that range from Convenience to Grilling. Convenience cooking is time based, perfect for quick reheating or defrosting meat or vegetables. Sensor cooking technology detects humidity released by food during the cooking process and automatically adjusts the cooking time, eliminating hot spots for superior results. Haier also offers a full line of primary cooking models that feature Grilling and Convection functions. Grilling uses a radiant element to crisp or brown foods. Convection cooking combines radiant heat with a fan for accurate baking and roasting.
When preparing food for a large family, capacity is of utmost importance. This 1.6 cu. ft., 1,000-watt microwave with electronic touch controls offers more room for heating larger serving dishes with a 12.80" removable glass turntable. The additional space helps cut down the need to heat multiple smaller portions. While in the past heating larger portions may have meant sacrificing quality, the sensor cooking function monitors food moisture levels inside the microwave for the best possible cooking results. The Grilling and Convection settings create further opportunities for creating delicious meals in the microwave.
This 0.9 cu. ft., 900-watt microwave with electronic touch controls packs plenty of features into a compact package. Like most models in this line, this microwave oven has the built-in convenience of six one-touch cooking programs for commonly heated foods like popcorn, potatoes, and hot beverages. Ten power levels afford the user more accuracy by allowing them to adjust the level as appropriate for different items. Multi-Stage functionality allows for slightly more involved cooking by enabling the selection of multiple power and time settings within a single cycle.
The new line of Haier countertop microwaves will be available in black and white, with a number of models displaying stainless steel trim. Small and midsize models are available now, with the 1.6 cubic foot ovens slated for Fall 2012.
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.
* Euromonitor International, 2011. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2011 ranking by brand shares (by global brand name).