This year Haier will be front and center at the International CES in Las Vegas, NV with NBA Legends and its most extensive electronics lineup ever. As the Official HDTV of the National Basketball Association, Haier will host appearances from two NBA Legends - Bill Walton and Rick Fox- during the show on January 6th and 7th, 2011. Haier will be at Booth # 13632 in the Central Hall with the players and its own 2011 showcase of televisions and audio products.

The appearance schedule is as follows:

January 6th (2:00pm-5:00pm.):  Bill Walton-Basketball Hall of Famer, 1977 NBA Finals MVP, Two-Time NBA Champion

January 7th (11:00am-2:00pm): Rick Fox-Three-time NBA Champion, 1992 NBA All-Rookie Second Team

Haier America
Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, the world’s largest white goods brand. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major appliances, compact appliances, portable electronics and HDTV sales. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA.

http://www.virtualpressoffice.com/public/kit/HaierCES2011