New York, NY (May 9, 2011) – Haier has joined as a sponsor of the National Parks Conservation Association (NPCA). Since 1919, the NPCA has been the leading advocate for the protection and preservation of America's national parks and historical sites. NPCA represents more than 600,000 members and supporters throughout the country whose help is crucial to the mission of protecting and improving our national parks.

“Haier is proud to be entering into a partnership with the National Parks Conservation Association and build upon our commitment to a more sustainable planet,” said Richard Block, Haier’s Vice President of Marketing for North America. “Our core values align with NPCA’s efforts to nurture a reinvestment in our nation’s natural and cultural legacy.”

This partnership goes hand in hand with Haier’s recent efforts to raise awareness and propel dialogue about sustainable living, including the launch of their new line of energy-efficient appliances. Currently, Haier is in the midst of its Smarter Life. Better Planet Challenge, presenting a new video each day on SmarterLifeBetterPlanet.com. Each video features an environmental advocate or expert discussing simple, everyday ways to “go green.” Through this online portal, participants are invited to Learn, Act, and Share by taking on the challenges presented, as well as sharing ideas, commenting, and debating with one another. SmarterLifeBetterPlanet.com will be not only a knowledge hub of “green ideas,” but will serve to create a supportive community of people who want to help the environment.

“We are very pleased to be working with Haier in support of our national parks. Their support for our annual Salute to the Parks Gala and other on-going initiatives will help ensure our national parks are better protected and preserved for our children and grandchildren,” said NPCA President Tom Kiernan.

Haier’s relationship with the NPCA reinforces a commitment to building a future where the protection of our natural resources is a priority. Part of Haier’s sponsorship involves support for the annual NPCA Salute to the Parks Gala. Held each spring, the event celebrates America’s national parks, calls attention to their needs, and recognizes individuals who have exhibited remarkable dedication to the national parks and who have had a great impact on the system. For more information, visit the NPCA website at: www.npca.org.

About Haier
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Since 1999, Haier America has served as the center of Haier Group’s marketing, sales, service and R&D operations in the U.S. and Canada. www.haieramerica.com