It's a scenario familiar to many an apartment-dweller: lugging a week's worth or more of dirty clothes to the Laundromat—or for the "lucky" ones, the building's laundry facilities—only to discover that all the machines are taken or in disrepair. Add on the ritual of scavenging for change, dealing with people who hog the machines, neighborhood kids running wild, and a host of other annoyances and it becomes crystal clear: nothing would make life easier than being able to do laundry from the comfort of home.

The reality is that many apartments are simply too small to accommodate the full-size laundry sets people dream about, and often they aren't built with the necessary water and electrical connections either. Enter Haier's 1.0 Cubic Foot Pulsator Portable Washer.

"Our portable washers were designed to meet a specific need for consumers," said Jeff Armstrong, vp of sales and marketing, laundry, Haier America. "With the growing number of people living in apartments, we are happy to be able to offer an excellent home solution that can help individuals save time, money, and their sanity by providing a viable alternative to the dreaded trek to the Laundromat."

About a third the size of a standard washer, this portable washer provides quiet operation and the convenience of at-home laundry while taking up very little floor space. Easy and flexible installation ensure it can be used virtually anywhere in the apartment. It connects quickly and easily to any sink with the Quick Connect sink adapter, and plugs into standard household 120-Volt outlets, eliminating the need for specialized or complicated electrical connections. The included heavy-duty casters add portability to this lightweight unit, so it's easily rolled out of the way into a closet or corner when not in use, helping to make the most of a small living space.

The durable stainless steel tub can handle up to 10 large men's t-shirts in one load, and the powerful pulsator wash system provides outstanding cleaning performance in a non-abrasive wash environment, making this unit beyond useful for weekly washing needs. The electronic touch controls make it easy to choose from Heavy, Normal, or Quick Wash cycles and Low, Medium, or High water levels to get the perfect combination for every load. Having the convenience of private, readily available laundry facilities has the power to vastly improve the experience of apartment living. Of all the countless ways to add comfort and convenience to a space, none has a greater capacity to make a small apartment feel like a real home.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is a proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

* Source from Euromonitor International that Haier is the number one Major Appliance brand in the world with 7.8% retail volume share in 2011.