“From kegerators and wine cellars, to docking stations and soundbars, Haier has products that make hosting a successful party easy,” said James Liess, Senior Manager of Communications for Haier America. “Memorial Day kicks off a busy season of barbecues, picnics, and other gatherings. Haier products are built to meet the challenge of hosting by offering functional solutions that cater to a variety of tastes, ensuring that hosts as well as guests can relax and enjoy the party."

The Haier Dual Tap Brewmaster Kegerator 

A crisp refreshing brew is the perfect complement to any barbeque. Step it up by offering guests a pint pulled fresh from the tap. A Haier kegerator keeps the party going with perfectly cold, refreshing draft beer and none of the mess and waste of countless cans and bottles. Kegerators are practical and convenient with a fun appearance, and they keep beer cold without the risk of skunking that can happen with glass bottles. Keep half, quarter, and mini barrel kegs frosty all afternoon and night. The Dual Tap Brewmaster Kegerator lets you have two different beers on tap at once, making it easy to keep the crowd happy. Be it ale or lager, you’ll have something for everyone this Memorial Day weekend. 

Move iPhone Docking System 

No backyard barbecue is complete without great music to get the party going. Haier's Move iPhone® and iPod® docking system is the ideal accessory with which to debut the perfect summer playlist. With a sleek profile and weighing less than two pounds, Move can go anywhere and play music in full, vibrant sound without needing to be plugged in. The included rechargeable battery lasts up to four hours. Move is great for the backyard, rooftop, or patio, and the travel case makes it the obvious choice for taking over to a friend’s place, the park, or a family party. Keep the music pumping no matter what the venue with Move.

48 Bottle Dual Zone Wine Cellar 

Whether you're loyal to reds or prefer a crisp white on a warm day, there's a spring wine to suit every taste. A sweet Riesling, a bright Rose, or a lighter bodied red wine will be more than welcome at any Memorial Day gathering. Keep them at the perfect temperature with this 48-Bottle capacity Dual Zone wine cellar. Separate temperature zones can keep a mixed collection of reds and whites ready to please the springtime palate of each and every guest. A movable divider for Temperature Zone adjusting provides added flexibility, and 5 glide-out racks keep the favorites easily accessible. 

Slim Soundbar

When it's time to move the party inside, or for guests who just can't tear themselves away from the game, Haier's 40" Slim Soundbar works wonders for indoor entertainment. Super-thin speaker technology makes this sleek device under 1.1" thin. It includes a 2.4GHz wireless active subwoofer that can be conveniently placed virtually anywhere in the room. Two HDMI inputs allow easy connection of multiple HD devices at one time. Watch movies, play video games, or just wind down to the evening news all with fuller, more robust sound.  

 -- From Window AC’s to Portable Air Conditioners, Haier Offers the Answer --

New York, NY, May 9, 2012 – BTUs?, EER? 115V or 230V? Selecting the correct air conditioner can be daunting. The right air conditioner can make all the difference on a hot, humid day and the wrong one can cause frustration. From traditional window air conditioners to portable conditioners, Haier has a full line that suits most needs and now online education tools to help consumers find the right unit for their specific needs.

The Info Hub section on Haieramerica.com continues to develop as the How-to-Choose area of the site goes interactive with a specially designed Air Conditioner product selector that walks consumers through the decision-making process. Additionally, product demos that highlight key features and benefits, as well as installation videos, will provide consumers with all of the tools they need to make the correct product purchase.

“Haier offers a broad line of ENERGY STAR® qualified units, with thoughtful features and functions at key price points. We are also implementing an air conditioner product selector platform that walks the customer through the decision process to help them choose the correct unit for their specific needs,” said Lintao Lu evp of the air conditioning group, Haier America.

Here are some quick tips to understanding air conditioners:

Q: What is the difference between a portable and window air conditioner?

A:  Portable air conditioners are great for use in smaller, enclosed areas like bedrooms or offices where local cooling is required. These units are very efficient and reliable, and they have the benefit of mobility. Most units are set on casters, allowing them to be easily rolled from room to room as needed. A portable air conditioner removes hot air from the room and must be vented out of a window so that the hot air is released. The window exhaust kit included with Haier’s Commercial Cool models makes this process quick and simple.

Window air conditioners. The biggest difference between portable and window units is that window air conditioners are installed and secured in window frames and are meant to be kept there for the entire season. They are stationary units, but can be removed from windows at any time to be stored after the season. Window air conditioners efficiently cool and dehumidify the air in the room for optimal comfort.

Q: Why ENERGY STAR®?

A: Haier has a full line of ENERGY STAR® Qualified air conditioners.

Save energy - ENERGY STAR Qualified room air conditioners use 10% less energy than standard models, which could mean consumers can save more than $60 over the lifetime of the unit.

Save the environment - By choosing ENERGY STAR qualified heating and cooling equipment and taking steps to optimize its performance, consumers can enhance the comfort of your home while saving energy.* 

Q: What size air conditioner is right for my room?

It is important to choose an air conditioner with adequate BTUs for the size of the space. Too few BTUs can result in insufficient cooling, and even having too many BTUs can negatively affect the comfort of the room. The size of the space being cooled is the most important aspect to consider, but other factors such as the number of people normally occupying a room, and sources of additional heat like windows should also be taken into account. The Haier AC Product Selector will take users through the process to make sure they select the proper unit.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

*Source: Energy Star

 -- Video Encourages Idea That Social Change Starts on the Individual Level --

 New York, NY, May 8, 2012 – The Clean Start Project began in 2011 with an inspiring video that centers on the issue of homelessness, and encourages people to brainstorm ways to engage with their communities. The video, created by Los Angeles based 3 Ring Circus, received a Gold Remi at the 45th WorldFest-Houston International Film Festival last month.

“The concept was truly to try to show people the importance of the little things in our daily lives and just how much one act of kindness can really mean,” said Richard Block, Vice President of Branding & Creative for Haier America. “We are so pleased with this recognition for the Clean Start Project video and that our message was delivered.”

The Clean Start Project encourages people to think about what they can do in the service of others. The video was the centerpiece of a social media campaign created by Haier through Smarterlifebetterplanet.com which focuses on creating positive and forward-thinking discussion around topics ranging from environmental awareness and work-life balance to our children’s education.

“Our focus is to build lasting relationships between consumers and brands through memorable and engaging content that encourages positive change,” says John Sideropoulos, film director and owner of 3 Ring Circus.”

WorldFest was founded 50 years ago as Cinema Arts, an International Film Society in August, 1961. WorldFest became the third competitive international film festival in North America, following San Francisco and New York. WorldFest is the oldest Independent Film & Video Festival in the World. The mission/vision statement of WorldFest is - to recognize and honor outstanding creative excellence in film & video, to validate brilliant abilities and to promote cultural tourism for Houston, to develop film production in the region and to add to the rich cultural fabric of the city of Houston. All members of the WorldFest staff are filmmakers.

About 3 Ring Circus

3 Ring Circus located in Hollywood, CA is a creative solutions agency with a focus on building strong brands through the use of award-winning motion design and the production of films with engaging story telling.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

 * Euromonitor International, 2011. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2011 ranking by brand shares (by global brand name).

“Haier’s commitment is to enhance consumer lifestyles with stylish and functional appliances for the entire home.” said Chuck Bryant, vp of refrigeration products, Haier America. “Our undercounter wine cellar and beverage centers work as a family or separately to integrate beautifully with the kitchen environment.”

WC200GS

Proper storage is an investment in the future enjoyment of your wines, and consistency is key. A steady temperature not only ensures wine is ready to serve, but protects your investment in your wine collection by maintaining quality and providing the right environment for proper aging.

This 48-Bottle capacity dual zone wine cellar is a built-in undercounter unit that blends in seamlessly with cabinetry. Separate temperature zones for red and white wine allow consumers to store a mixed collection all in one unit. A movable divider for Temperature Zone adjustment provides added flexibility. Because UV rays can harm wine, this unit features a see-through Anti-UV glass door to give wines the protection they need while also showing them off. The 5 glide-out racks provide organization and easy access to stores wines, and their stainable wood trim allows consumers to customize the look of this wine cellar.

BC100GS

Particularly in the summer months, or during family gatherings and holiday parties, a beverage center can provide much needed room to keep a steady supply of cold drinks. A designated space for soft drinks, juices, or mixers frees up space for groceries and essentials in the main refrigerator and reduces the need to open and close the refrigerator when only beverages are needed.

This 150-can beverage center is made to be installed underneath your kitchen counters, where the stainless steel frame blends in beautifully with your cabinetry. The Easy Touch Electronic Controls and white LED lighting offer simple operation, and the 3 glass shelves and 1 basket keep your cold drinks neatly compartmentalized and easily accessible. There is even room for upright storage of 12" tall bottles, so you can store a variety of beverage types.

These models add to Haier's family of undercounter products that currently includes a dual drawer undercounter refrigerator.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics and air conditioner systems. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

 * Euromonitor International, 2011. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2011 ranking by brand shares (by global brand name).

To mark the occasion, Mr. Du Jingguo, Vice President of Haier Group and Masahiro Kinoshita, Vice President of Planning for SANYO Electric each signed the acquisition completion document. This was followed by Mr. Du accepting SANYO’s Equity Book from Mr. Kinoshita, signaling the official completion of the transition period between the two companies.

As per the terms outlined in the Memorandum of Understanding that Haier signed with SANYO Electric in July 2011, the two companies have completed the acquisition process by the end of March as planned, including the transfer of SANYO Electric’s operations as well as customer care and after-sales service in each of the above markets. In addition, Haier’s dual-brand strategy is now in full operation across these markets. In line with the agreement, Haier will operate in Japan as its Asian Headquarters, using its “Haier” and “AQUA” brands. Haier will use the “Haier” brand in Vietnam, Indonesia, the Philippines and Malaysia, while simultaneously using the “SANYO” brand in these markets for a specified period of time.

“SANYO Electric has already earned a strong reputation for its R&D, product line and marketing network in Japan and Southeast Asia.  Our dual-brand strategy was designed to leverage SANYO Electric’s competitive advantages while enhancing the new markets’ offerings through Haier’s strengths in innovation, quality and design. We hope Haier can bring additional high-quality choices to consumers in these markets to help them better enjoy their life,” said Mr. Du Jingguo, Vice President of Haier Group.

The acquisition of SANYO Electric’s consumer electric business was made to enhance Haier's R&D, manufacturing and marketing capabilities in Japan and Southeast Asia to better serve the needs of local consumers.

“As the global leader in the white goods industry, Haier’s goal is to be among the top three brands in these markets. The SANYO Electric acquisition will help us achieve this goal faster,” added Mr.Du.

About Haier Group:

Established in 1984, Haier Group is a multinational consumer electric and home appliances company headquartered in Qingdao, Shandong, People’s Republic of China. In 2011, its global revenue was USD$23.3 billion. Haier Group’s home appliances and consumer electric business covers the research & development, manufacturing and sales of refrigerators, washing machines, air conditioners, water heaters, kitchen appliances , color TVs, computers, mobile phones and U-HOME Series products.

About SANYO Electric Co., Ltd.:

SANYO Electric Co., Ltd., a member of Panasonic Group, is a global company with leading energy and environmental technology and products for commercial and consumer use. SANYO offers products and services that focus on energy generation, energy storage and efficient energy usage, such as photovoltaic (sola) systems, small-to large-scale-use rechargeable batteries, as well as other energy-efficient products and electronic components that are designed with the environment in mind.

New York, NY, Mar. 27, 2012 – Haier, the world’s #1 appliance brand*, is joining in the Earth Hour campaign again this year by asking its employees to shut off the lights at home for 1 hour on Saturday March 31st at 8:30 PM local time in support of the global sustainability awareness campaign. In 2011, Haier chose Earth Hour as the launching point for the Smarter Life, Better Planet campaign which tracks and supports the inspiring visionaries, organizations, and ideas paving the way for the world of tomorrow.

“Earth Hour provides an opportunity to demonstrate—in a very visible way— that individuals have the power to create change when we act as part of a global interconnected community. The notion that everyday actions, when embraced by many, have the potential to make a significant impact, is at the heart of our Smarter Life Better Planet campaign, so we are very glad to be able to show our support for this initiative,” said Shariff Kan, president of Haier America.

Held every year since 2007, Earth Hour is the largest global campaign for climate change awareness, with hundreds of millions of people, enterprises and cities participating in over 100 countries and territories. Participants are encouraged to switch their lights off for 1 hour at 8:30 PM local time to stimulate awareness around the issue of climate change and send the message that the time for action is now. 2011 marked the beginning of a new era in the Earth Hour movement with the addition of the call to Go Beyond the Hour with a deeper commitment to ensuring the Earth's future. In the US, Haier America employees in New York have pledged to turn the lights off, and Haier is encouraging consumers to do the same in videos and messages posted through social media assets.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

*Source Euromonitor International Limited; retail volume sales in units based on 2011 data.

New York, NY, Mar. 27, 2012 – Adding a Haier dehumidifier to a living environment can lessen excess moisture in the air that takes away from home comfort and can damage everything from electronics to books and clothing. The freestanding units reduce moisture in the air, which helps in preventing the build-up of mold and mildew.

“Haier dehumidifiers are energy efficient and offer features like Smart Dry and a Bucket Full Alarm to simplify the consumer experience,” said Tom Kelly, vp of the air conditioning group, Haier America. “For basements or laundry rooms, a dehumidifier can alleviate issues caused by excess moisture.”

All Haier dehumidifiers are ENERGY STAR® qualified. According to the U.S Department of Energy, the average ENERGY STAR qualified units have more efficient refrigeration coils, compressors, and fans than conventional models and use less energy to remove moisture. An ENERGY STAR qualified model removes the same amount of moisture as a similarly-sized standard unit, but uses 15% less energy. The average ENERGY STAR qualified dehumidifier can save consumers about $20 per year. Over the life of the unit, that's more than $220 in savings.*

Learn how to choose the correct size dehumidifier on Haier’s Info Hub.

Haier Dehumidifier Features Include:       

• ENERGY STAR® Qualified
• Smart Dry: Compares the set and actual humidity and adjusts the fan automatically
• Check Filter Reminder: Reminder to check/clean the filter after 500 hours of use
• Bucket Full Alarm: Audible signal can be turned on/off by the user
• 24 Hour On/Off Timer: Program the dehumidifier to turn on/off automatically
• "Trouble Free" Drain Connect for continuous drainage with no need to empty the bucket.
• Front Water Bucket for Easy-Access with Bucket Full Indicator Light
• Automatic Humidistat Control
• Easy-Roll Casters
• LED Display of Humidity and Temperature

*Source: Energy Star

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

“The HB21FC75NS 20.6 cu. ft. French door refrigerator is ENERGY STAR® qualified and counter-depth to align seemlessly with your surrounding cabinets for the perfect combination of energy efficiency and a sophisticated built-in look,” said Chuck Bryant, vp of refrigeration products for Haier America.  

Step 1: Unplug Your Refrigerator Before Cleaning and Remove the Contents

First, take everything out. A cooler and ice packs can store sensitive items in the meantime. Aim to do your cleaning right before grocery shopping and you will likely have less inside to begin with.

"When in doubt, throw it out" is a good rule of thumb. Discard anything obviously spoiled or past its due date, but remember that spoiled food might not have an off-smell or appearance. What about those condiments that have been hanging out for years? Shelf-life varies from two months to a year, so do your research and handle individually. Shelf-life for a few common items: Ketchup 6 months, Mustard 12 months, Pickles 2 months. Empty the containers of condiments being tossed and rinse them for recycling. Wiping down containers that will go back in the refrigerator can be assigned to older children you can trust not to open up the containers.

Step 2: Clean the Inside

-Gently wash easily removable components, such as plastic drawers, bins, and wire shelves, in the sink with mild dish soap. Haier's French door refrigerator features adjustable door storage bins and clear, humidity control crisper drawers. Dry thoroughly and set aside. During cleaning do not spray or rinse the fridge with water or liquids, as it could harm electrical parts.

-Wipe down the inside surfaces with a damp washcloth—warm not hot, as the temperature change can weaken glass shelves like those in Haier's HB21FC75NS—and gentle cleaning solution. Follow the manufacturer's instructions regarding cleaning solutions, but stay away from chemical cleaners, which can leave behind fumes and residues that affect food quality. A solution of ¼ cup of baking soda to 4 cups of warm water makes a great natural and inexpensive cleanser. Where more powerful deodorizing is needed, a 1-to-1 solution of warm water and distilled white vinegar works well. Don't forget to wipe down the rubber gasket around the door where food crumbs and residue can hide out. The HB21FC75NS is one of a number of ENERGY STAR® qualified refrigerators from Haier, an important distinction, especially for the one appliance in your house that is running all the time. To ensure you continue to get the best energy efficiency, be sure to check periodically that the door gaskets are maintaining a tight seal. Dry interior surfaces and return shelves and removable drawers to the refrigerator.

-For the freezer: Follow the same steps but be prepared to work more quickly. You may use slightly hotter water to get at tough stains or sticky patches. Anything you no longer recognize, or with visible freezer burn should be thrown out.

Step 3: Organize

Take inventory of your remaining food and devise a system of organization. Haier's French door refrigerator features adjustable shelves, giving you maximum flexibility to configure them in the way that works best to fit the groceries your family typically eats. 

Be sure to label containers clearly with names of foods, and going forward, the date of purchase. Try not to pack items together too tightly. There should be some room for air to circulate in order to maintain proper temperatures. Keeping a running list of the refrigerator contents nearby and visible will help you to avoid overstocking it in the future.

Below are a few food storage tips based on the perishability of different foods:

 -Lower shelves are generally coldest, and great for items that spoil quickly, like dairy, eggs, meats, and fish. Keeping raw meat on the bottom shelf means leaks won't drip onto other items.

-Middle shelves are the most accessible and best for foods you want used up quickly, like leftovers. You can also encourage healthy eating habits by keeping non-leafy vegetables and fresh fruit in plain sight. 

-Make use of item specific storage units: Features like the full-width deli-tray and wine rack on the HB21FC75NS can make life easier by providing the perfect spot for items that it's sometimes difficult to find a place for, like large sheets cakes and tall wine bottles. The dividers in the bottom-mount drawer style freezer can be adjusted to break up the space in a way that suits your needs as well.  Also consider getting inexpensive plastic bins to keep smaller items that tend to get lost such as half empty bags of frozen fruits and veggies.

-Door storage bins are ideal for condiments and soft drinks because these items are better suited to withstand the temperature fluctuations caused by frequent opening and closing of the refrigerator.

Step 4: Wipe down the outside, including the handles.

Use a soft cloth and the same solution you used to clean the inside. When cleaning outside, make sure also vacuum at the bottom front plate to remove dust lint collected over the time. To keep a stainless steel door like the one on Haier's French door refrigerator looking new, use a microfiber cloth slightly dampened with distilled white vinegar, making sure to follow the direction of the grain. Be careful when cleaning around the electronic display and controls and remember to keep on schedule with changing the filter on the external water dispenser to ensure you have fresh, clean water to go with your now spic-and-span refrigerator. To finish up, place an open box of baking soda in the refrigerator and another in the freezer compartment to absorb odors for up to six months.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

New York, NY, Mar. 19, 2012 – An industry leader in room air conditioners, Haier is now introducing a new line of Packaged Terminal Air Conditioners (PTACs) designed to offer reliability, quality, and comfort for consumers who are the end users of traditional PTAC applications. Applications include hotels and motels, senior care facilities, dormitories, military housing, and some residential applications.

For many years now, Haier has dedicated itself to making home comfort products that are energy efficient, quiet, easy to maintain, and most importantly, that cool or heat properly and efficiently. With this in mind, Haier’s PTAC line includes thoughtful features like an attractive digital thermostat module that can be either wall mounted or left in the unit, an intelligent control board, easy access cleanable filters, and an aesthetically pleasing cabinet design that fits well in any application from a dorm room to a luxury hotel.

“As a leader in the room air conditioner market in the US as well as globally, Haier understands the unique needs of the industry,” said Tom Kelly, vp of the air conditioning group, Haier America. “PTACs are a logical evolution of the brand and we bring unique expertise to the market. Haier delivers a quality product that offers quiet operation, energy efficiency, easy maintenance, and features that users have come to expect in a PTAC product.”

Some of the key features on Haier’s PTAC systems include quiet operation of the units with a separate indoor and outdoor motor design and Energy Efficiency up to 12.1 EER. All units meet the new 2012 DOE PTAC efficiency requirements. Haier’s universal 16”x 42” chassis fits all sleeves and units also feature built-in self-diagnostics, room freeze protection and are front desk control compatible.

For distribution opportunities please contact Kevin Waldo at kwaldo@haieramerica.com.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.  

“NBA All-Star continues to be a showcase for the Haier brand as we tip-off on Saturday night with the Haier Shooting Stars competition and launch a new television commercial,” said Richard Block, Vice President of Branding & Creative for Haier America. “We introduced the Haier brand to the NBA audience a few years back and felt the need to re-introduce our product line in a more modern and relevant fashion, keeping in line with the brand's attributes.”

For the sixth consecutive year, Haier will lead off NBA All-Star Saturday Night presented by State Farm with the Haier Shooting Stars competition which features NBA players, WNBA players and NBA Legends in a shooting contest. The event airs live at 8:00pm ET on TNT on Saturday, February 25.

During NBA All-Star action on Saturday night on TNT, Haier will also launch a new television commercial that will run through the rest of the NBA season. The spot, created by Los Angeles based 3 Ring Circus, highlights Haier’s full product lineup from appliances to televisions with a fresh look and feel that displays the evolution of the brand. 

“We're excited about this year's spot,” says John Sideropoulos of 3 Ring Circus, who serves as Haier's creative and production agency. “It is very dynamic and sure to stand out with its bold, bright colors.”

For the first time, the Dream Factory Dunk Contest presented by Haier will take place at halftime of the 2012 NBA D-League All-Star Game presented by 26 Seconds, which begins at 2pm ET Saturday, Feb. 25, and will be broadcast live on NBA TV. The 3-Point Competition and the Shooting Stars, both also presented by Haier, will take place following the conclusion of the NBA D-League All-Star Game and will be streamed live on nba.com/futurecast.

As the Official HDTV of the NBA, Haier has achieved noteworthy success through the “Haier Play of the Day,” a feature found on NBA.com. Fans visit the website to see a selected highlight video of a play sponsored by Haier. With tens of millions of page views throughout the year, the “Haier Play of the Day” is one of the top destinations on NBA.com.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

The home team includes the Orlando Magic’s Jameer Nelson, an All-Star in 2009; Florida native and three-time WNBA All-Star Marie Ferdinand-Harris; and former Magic great Dennis Scott, who spent seven seasons with Orlando after the team made him the fourth overall selection of the 1990 NBA Draft.

Team Atlanta features the Atlanta Hawks’ Joe Johnson, who was named an All-Star for the sixth time this year; Lindsay Harding of the reigning WNBA Eastern Conference champion Atlanta Dream; and NBA TV analyst Steve Smith, an All-Star selection in 1998 with the Hawks and a member of the 2003 NBA champion San Antonio Spurs.

Team New York is comprised of the New York Knicks’ Landry Fields, who will also play for Team Shaq in the BBVA Rising Stars Challenge during All-Star Weekend; the New York Liberty’s Cappie Pondexter, a four-time WNBA All-Star and one of the league’s top scorers; and former Knicks great Allan Houston, who averaged 17.3 points over his 12-year NBA career, and currently works in New York’s front office as an assistant general manager.

Team Texas is represented by the Houston Rockets’ Chandler Parsons, an Orlando-area native and second-round pick in 2011, who’s worked his way into the Rockets’ starting lineup as a rookie; the San Antonio Silver Stars’ Sophia Young, a four-time WNBA All-Star, who averaged 13.2 points and 6.4 rebounds in 2011; and TNT analyst Kenny Smith, a two-time NBA champion with the Houston Rockets (1994, 1995).

In last year’s competition, Team Atlanta, which featured Smith, the Hawks’ Al Horford and the Dream’s Coco Miller, defeated Team Texas in the final round with a time of 1:10.

Haier Shooting Stars will be televised live nationally as part of the NBA All-Star Saturday Night presented by State Farm, which will also feature the Foot Locker Three-Point Contest, Sprite Slam Dunk, and Taco Bell Skills Challenge. TNT and ESPN Radio’s national coverage will begin at 8 p.m. EST from Amway Center. The NBA All-Star Game on Sunday, Feb. 26, will air live on TNT, ESPN Radio and in more than 200 countries and will be broadcast in more than 40 languages.

The Haier Shooting Stars contest features one current NBA player, one current WNBA player and one TNT on-air talent/NBA legend on each team. There are six numbered shooting locations of increasing difficulty, with each team attempting to make all shots in numeric order in the fastest time. Each team will select a specific player rotation to follow throughout the competition. Each shot must be made before the next player begins shooting in succession. Teams have up to two minutes to complete the entire shooting course and the team that completes all six shots in the least amount of time is declared the winner. In the case of a tie, a shoot-off will be used to determine the winner.

About Haier America

 Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

I hate laundromats.  To me they are a hassle. I have to separate all my clothes ahead of time, load them all up, drive to the laundromat, unload, and sit for at least an hour and wait…, then fold them all, load them up again, drive “home”, and unload. Or if I’m using the park’s laundry room I inevitably forget to get quarters before the office closes and I’m trying to quick do a load of laundry at night because everyone is out of clean underwear! I love the convenience of being able to throw a load of laundry in the washer while I’m cooking dinner or whatever. Read the full review.

"CES provides Haier with a global stage to showcase the breadth of our product assortment and highlight key emerging technologies that we are bringing to market around the world," said Bob Cunningham, EVP of White Goods Group for Haier America. "In the US, 2012 will see a redesign of some of our core product line and an expanded assortment to be able to provide a full kitchen suite."

With unified network and service based on cloud computing technology, Haier's Connected Home Appliances offer smart communication between people and their appliances, people and their homes, and their home appliances and the environment. Using a smart phone, computer, and now even a television, consumers can check and interact with the status and power saving levels of all their home appliances. They can also send commands from a smart phone or tablet to control home appliances while out of the house.

Haier's product portfolio has been designed with many of the most sought-after features found in high-end appliances. Many of Haier appliances have superior features and design elements that you would not normally find at these price points.

As the world's #1 refrigerator and wine cellar brand, Haier is committed to developing high quality kitchen appliances that offer premium features without the premium price. Our vision is to enhance consumer lifestyles with beautiful, easy to operate appliances for the entire home. The stylish look and quality feel of our integrated refrigeration lineup will be front and center at the Haier booth.

Haier is the world's #1 laundry brand and CES will showcase the redesign and launch of our top-load laundry line, which has been the core of our business for several years in the US, as well as a sneak peak of the upcoming front-load line.

Haier's ENERGY STAR(R) line of built-in dishwashers is offer style and premium features and benefits such as triple filtration technology and SteamRite technology for enhanced cleaning. Haier's EcoWash2 system produces fantastic results with reduced water consumption, using 27% less water and 15% less energy than 2011 ENERGY STAR performance requirements.

Additionally, the booth will feature a demo kitchen with Celebrity Chef Allison Fishman highlighting new products slated for late 2012, including induction and True European Convention ranges as well as warming drawers and microwaves.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world's #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com . You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Online Press Kit http://www.tradeshownews.com/events/2012-International-CES/Haier/

Michael Gorman of engadget writes about some of Haier's new television and soundbar launches from CES. Read the full post here.

“As an international leader in the consumer electronics and home appliance industries, there are few platforms that allow us to showcase new, innovative products to a global audience the way that CES does,” says Douglas Lane, president of the Digital Products Group for Haier America. “This year, we are thrilled to highlight new trends in design as well as technology including items like integrated awarding winning Sonic Emotion 3D sound.”

EV Series

Haier will display the 65” 3D EV Series with a new thin bezel design that provides a truly immersive viewing experience with a virtually edgeless picture. A 55” model will hit the US market in 2012. The ultra slim cabinet design provides a sleek, polished look that makes these units the perfect centerpiece for your home theater. 2D to 3D conversion creates a 3D-like effect when viewing non-3D video.

Smart UI

Haier will display the award winning Smart Home UI on the new EV Series 3D television.

Smart Home UI allows straightforward access to different functions at the same time while watching TV. There is total connectivity and interactivity between the internet, television, home electronics and appliances making it possible to operate and check the functionality of all compatible electrical appliances, turning the TV into the centerpiece of the household. It features intuitive navigation with the double-sided QWERTY remote control; one side of the remote allows access to key TV functions, the other side has an intuitive keypad for easy access to different available content and allows you to communicate instantly with friends. This technology received the Communication Design Award at IFA 2011.

Net Connect Series

Haier’s Net Connect with a new thin bezel design provides a truly immersive viewing experience with a virtually edgeless picture and easy to use one-click access to Yahoo! Connected TV and Netflix. The ultra slim cabinet design provides a sleek, polished look that makes these units perfect for any home theater. Connect to the Internet and get instant access to movies and other content through Yahoo! Connected TV. Haier’s line of LED televisions is inspired by the evolution of the consumer lifestyle and evokes the experience of the home theater dream: wirelessly connecting to streaming movies, music, and entertainment from one source with a LED image that is deeper, richer, and bolder. The Net Connect series brings together Haier’s LED technology, 1080p full HD and 120Hz Full Motion refresh rate with one-touch access to streaming content.

Designer Series

The Designer Series has a sleek body and 23” screen that’s perfect for the kitchen, bedroom, office or dorm room. The TV cabinet comes in a modern black, white, metallic grey or red to add stylish color and match any décor.

Core Series

Haier’s Core Series LED television line ranges from 22” to 50” with a new thin bezel design that provides a truly immersive viewing experience with a virtually edgeless picture. This step up line also features an ultra slim cabinet design that provides a sleek, polished look that can easily be the centerpiece for your home theater. Haier’s full line LCD televisions from 19”to 42” provide the consumers the ability to take the step into HD with feature-packed units at affordable prices. One of the new introductions for 2012 includes a new screen size, a 39” LCD (L39B2180).

Audio Solutions

Haier’s line of soundbars boosts audio performance to enhance the home theater experience and deliver value and great sound quality with easy set-up. Our soundbar selection responds to both a demand for thin speaker solutions for ultra-thin HDTVs, and a growing interest in soundbars with multiple functions. Features include component video out, allowing consumers to stream content from iPhone or iPad to their televisions. On many models with integrated iPhone and iPad docking, Haier Audio apps increase functionality with features like FM Tuner, internet radio, weather forecasts, and alarm clock.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Online Press Kit

http://www.tradeshownews.com/events/2012-International-CES/Haier/

NEW YORK, NY (Jan. 4, 2011) – Haier, a leading provider of home appliances and electronics, is introducing one of the slimmest soundbars on the market with the launch of the 40” SBEV40-SLIM soundbar. The 2.1 Channel Soundbar with wireless subwoofer and built-in panoramic virtual surround sound takes entertainment to the next level with crystal clear surround sound and enhanced audio packed into a slim profile.

“Haier’s slim soundbar is one of the thinnest profiles in the market at 1.07" in depth, making this wall-mountable model the perfect accessory for an ultra-slim flat panel television,” said Douglas Lane, president of the Digital Products Group for Haier America. “The HDMI connections provide easy one step setup for the user, which is in line with the strategy for all Haier electronics.”

Haier’s slim profile soundbar utilizes patented digital amplification and digital crossover technology to maximize the capabilities of the thin profile speaker, resulting in a fuller sound. The unit also has a 2.4GHz wireless subwoofer for easy setup and positioning options. The unique structure and harness of the speaker helps keep a very thin profile with a traditional paper cone speaker. The SBEV40-SLIM is a complete sound system with 4x3” mid-size speakers, 2x1” tweeters, and a 5” subwoofer. The speaker system is driven by two 40W Class D amplifiers for the mid-size speakers and tweeters, and 80W for the subwoofer. 

Product Features:

-Under 1.1” Slim profile provides a streamlined look that pairs perfectly with your flat screen television. 

-2.4GHz Wireless Active Subwoofer produces rich, thundering bass. Wireless configuration makes for a cable-free setup anywhere in the room. 

-Dual HDMI provides simple, one cable, direct-to device audio connection to two different sources, whether it’s a Blu-ray player or gaming system.

-2.1 Channel, 280W Powerful Home Speaker System

-Panoramic Virtual Surround Sound widens the sweet spot, creating an enhanced sound experience for that ultimate theater feel.

-Preset EQ Modes let you control sound output with individualized pre-configured settings for Music, Movies, and News.

 The SBEV40-SLIM will retail for $349.99.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Online Press Kit

http://www.tradeshownews.com/events/2012-International-CES/Haier/

Horry and Salley, the only two players to have won NBA Championships with three different teams, will visit the Haier Booth (#9826) in the Central Hall of the Las Vegas Convention Center to help unveil Haier’s 2012 electronics lineup on January 10^th and 11^th 2012. Chef Allison Fishman will be on hand each day to lead the way in rolling out the red carpet for Haier's array of new kitchen appliances. Allison will conduct cooking demonstrations in the Haier kitchen, highlighting new cooking appliance products slated for late 2012, including an induction cooktop, ranges, warming drawers, wall-ovens, and microwaves. Visitors will be able to sample fresh baked goods prepared by Allison each day during the show, which runs January 10-13.

“Celebrity Chef Allison Fishman will be the central attraction of our CES booth as she prepares some wonderful treats for visitors and shows off the new technologies of our latest appliances, including features designed to make being in the kitchen a safer, more convenient, and overall more pleasant experience,” said Richard Block, Vice President of Marketing for Haier America. “As the Official HDTV of the NBA, we are also pleased to be hosting John Salley and Robert Horry to help us launch our new television lines.”

Allison Fishman is the author of You Can Trust a Skinny Cook and host of Yahoo’s Blue Ribbon Hunter. Allison's work focuses on helping home cooks have fun in the kitchen by giving them the skills and confidence to cook delicious, nourishing meals at home. She is a contributing editor for Cooking Light magazine and was the co-host of Lifetime’s show Cook Yourself Thin and TLC’s Home Made Simple, where she helped modern American families prepare homemade meals.

The NBA Legends will sign autographs from 11:00am – 2:00pm (time subject to change). 

January 10^th:  Robert Horry-NBA Legend

Robert Horry is a 7-time NBA Champion and he is one of only two players (the other is John Salley) to have won NBA championships with three different teams: two with the Houston Rockets, three with the Los Angeles Lakers and two with the San Antonio Spurs. He earned the nickname “Big Shot Rob” because of his clutch shooting in important games.

January 11^th: John Salley-NBA Legend

John Salley was the first player in NBA history to play on three different championship-winning franchises. During the ’80s, Salley was a member of the Detroit Piston squad. Salley went on to Chicago as part of the Bulls’ 1996 championship team and then the 1999-2000 Lakers’ Championship team.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

(Booth # 9826, Central Hall, Las Vegas Convention Center)

Online Press Kit

http://www.tradeshownews.com/events/2012-International-CES/Haier/

*Source: Euromonitor International Limited; retailer volume sales units is based on 2011 data.

Haier also gained the top position again in several product categories, as well as becoming first this year in a new category, evidence that Haier is not only strengthening but expanding as its presence as it grows globally. Haier's top product rankings include:

Refrigeration Appliances:
• Haier is the number one manufacturer of Refrigeration Appliances in the world with 16.5% retail volume share, up 3.9 points from 2010.
• Haier is number one brand of Refrigeration Appliances in the world with 13.7% retail volume share in 2011, up 2.9 points from 2010.

Freezers
• Haier is the number one Freezer manufacturer in the world with 16.8% retail volume share in 2011
• Haier is the number one Freezer brand in the world with 16.7% retail volume share in 2011.

Home Laundry Appliances:
• Haier is the number one brand of Home Laundry in the world with 10.9% retail volume share in 2011, up 1.8 points from 2010.

Electrical Wine Cooler/Chiller
• Haier is the number one brand and manufacturer of Electrical Wine Cooler/Chiller in the world with 16.1% retail volume share in 2011, up 1.3 points from 2010.

Haier not only reaching the top spot in so many product categories but making significant gains each year in those categories is evidence of the world's growing trust and confidence in Haier's quality and value through the innovative, tailor made products and services it offers them worldwide. Haier's first ever ascension into the top of Euromonitor's Freezer rankings shows that a growing number of customers are choosing a wider selection of Haier products to meet their needs.

"Year after year, we are finding that Haier's commitment to creating home solutions through our innovative tailor-made products are being realized by more and more people worldwide as they learn that they can count on Haier's wide range of products to give them the quality, and value they need," said Ms. Zhang Tieyan, Director of Haier Global Branding Operation. "The fact that Haier has reached the top of Euromonitor's rankings for three years in-a-row in an expanding number of categories shows Haier's commitment in meeting those needs. As Haier continues to grow globally, we aim to bring even more solutions to people across the globe." said Zhang.

About Euromonitor International Limited

Euromonitor International Limited, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers. The Global Major Appliances Brands 2010 rankings are based on 2010 data from trade sources and national statistics.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the leadership of Mr. ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home appliances brand in the world and China (Source: Euromonitor International Limited; retail volume sales in units based on 2010 data). Haier products are distributed in more than 165 countries and regions in North America, Europe, the Middle East, Asia and Africa. Haier has 61 trading companies, 24 manufacturing plants, 10 R&D centres and 21 industrial parks with more than 70,000 employees worldwide. Global revenues amounted to RMB 135.7 billion (USD 20.7 billion) in 2010. Haier Electronics Group Co. , Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

“We have been extremely pleased with our holiday efforts thus far. Sales of Haier products through our retail partners from Black Friday through Cyber Monday increased dramatically over last year's numbers," said Douglas Lane, President, Digital Products Group, Haier America. “Our retail partners have made a great effort to drive the brand by communicating through strong promotions of the incredible value Haier product delivers at a great price. We expect this trend to continue through December and lead into CES as we continue to bring new products to market.”

This year, Haier launched a full line of LED and LCD televisions including the largest set in company history, a 55” LED. All Haier LED models are ENERGY STAR® 5.3, meeting the strictest energy requirements and continuing the company’s efforts to be conscious of consumers' desire to save money as well as make eco-friendly decisions. In December the company began shipping the new 40” SBEV40-SLIM soundbar, one of the slimmest soundbars on the market, and on Christmas Haier will tip-off another season as the Official HDTV of the NBA.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and a proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

"It is important for Haier to continue our commitment to the Food Bank For New York City which we began in August through an employee volunteer effort. Through this program we are using the spotlight of the International CES to give consumers the chance to take decisive action to contribute to the greater good and reduce hunger in America," said Shariff Kan, President of Haier America.

Three million New Yorkers are struggling to put food on the table. Every dollar donated helps the Food Bank provide 5 nutritious meals for New Yorkers in need. To take the pledge, which is part of Haier's "Smarter Life, Better Planet" corporate social responsibility campaign, simply visit the Haier Virtual Food Drive page and follow the steps to make a donation. Haier also invites pledge-takers to share their own stories and ideas via the "Smarter Life, Better Planet" Facebook page. The page showcases ways Americans can make more forward thinking choices in their daily lives, and educates people about how to provide service to others and their communities through acts of upstanding citizenry.

Haier continues the work with the Food Bank For New York City which began in August, as part of the Clean Start Project. The program was the launch of its first employee volunteer program during which Haier employees from New York City as well as New Jersey prepared and served food at the Food Bank's Community Kitchen & Food Pantry in Harlem over the course of the month.

"At a time when one New Yorker in five relies on the Food Bank For New York City's programs and services, we are very pleased to partner with Haier whose donation will help bring families together this holiday season," said Margarette Purvis, President & CEO, Food Bank For New York City. "We commend Haier for encouraging Americans to support their communities and for providing the tools they need to help others."

Haier will showcase the "Smarter Life, Better Planet" program at the 2012 International Consumer Electronics Show in Las Vegas from Jan. 10-13, 2012, in addition to new product innovations. Attendees are invited to take the pledge in-person at the Haier booth or remotely. Haier's high-definition TVs will display a live stream of the Virtual Food Drive page.

About Haier America

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world's #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com . You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

About the Food Bank For New York City

Food Bank For New York City recognizes 28 years as the city's major hunger-relief organization working to end food poverty throughout the five boroughs. As the city's hub for integrated food poverty assistance, the Food Bank tackles the hunger issue on three fronts -- food distribution, income support and nutrition education -- all strategically guided by its research. Through its network of community-based member programs citywide, the Food Bank helps provide 400,000 free meals a day for New Yorkers in need. The Food Bank's hands-on nutrition education program in the public schools reaches thousands of children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. 94% of donations go directly toward food distribution, acquisition and programs in all five boroughs of New York City. Learn how you can help at www.foodbanknyc.org .

A set of imposing gold doors decorated with flower and vase motifs secure the back entrance, compelling visitors to venture to the front doors. An American flag hangs above a blue Haier flag, juxtaposed against the facade. Similarly, eight magnificent Roman columns above each doorway support eaves both in front and back. Read the entire story.

Haier's 24 Bottle Wine Cellar is part of Bob Vila's 24 Days of Holiday Give-Aways. Check out  www.bobvila.com to learn more and to enter for a chance to win.

Enter on "Haier Day" for a chance to win this Haier 24-Bottle Wine Cellar valued at $299 (MSRP). With a compressor cooling system that keeps wines at an ideal temperature, the free-standing Haier unit features electronic temperature control, a double-pane tinted glass door, a recessed handle, and automatic settings for reds and whites.

Rise App-driven Clock Radio

Haier's app-driven FM clock radio provides a weather forecast and internet radio, turning your iPhone® or iPod® Touch into the perfect bedside or desk companion while it charges overnight. The unit features an integrated speaker along with snooze function and dimmer button to tone down the brightness of your device.

Model number IPDS-1/MSRP is $69.99

Flow Docking System

This iPhone and iPod docking system charges your device and produces intense sound that fills the room. A rotation button lets you position the player in portrait view or a landscape view ideal for cover flow. This smart design makes Flow great for viewing movies, using apps, or listening to music while using cover flow. The video output function adds to Flow’s versatility, making connection to a large flat screen TV quick and simple so movies can be viewed on the big screen.

Model number IPDS-10/MSRP is $79.99

Move Portable Docking System

With this portable speaker and docking system for iPhone and iPod, there’s no need to stay put or plug in when you want to share and enjoy your music in full, vibrant sound. Haier Move is stylish, and great while on the go. Take it anywhere: the bedroom, the backyard, or a friend’s house. The rechargeable battery keeps your music going even when not connected to an outlet. Travel case and remote control included.

Model number IPDS-20/MSRP is $99.99

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

The theme of this year’s forum, which featured a keynote address by President Bill Clinton, was “Innovation and Integration in the New Pattern,” a concept that expresses the desire to build bridges between the U.S. and China in order to establish innovative platforms for sustainable development. The goal of the forum is to provide a stage for the introduction and exchange of insights and wisdom between U.S. and Chinese companies, and to identify and discuss issues concerning sustainability during the growth and globalization of China’s large enterprise. Haier was invited to attend as a VIP guest, and Jeff McCullough, Sales Manager, was present to accept the award during a ceremony held on the first day of the forum. 

“Looking for convenient undercounter refrigeration? Haier's built-in dual-drawer refrigerator (DDE400R) is crafted from stainless steel inside and out, with a 5.4-cu.-ft. capacity, two refrigeration drawers and electronic temperature controls.”  Read More. 

Under the agreement, Encompass will procure, warehouse and distribute replacement parts for Haier’s full line of consumer electronics, appliance and HVAC products in North America. Encompass has developed a special web portal for Haier servicers and distributors to conveniently search for and order parts, as well as track order status, initiate returns and more. 

“We are excited to have the opportunity to partner with one of the industry’s largest CE and appliance manufacturers,” said Robert Gowens, Encompass president and CEO.“With strategically-located distribution facilities in the U.S., and decades of experience in providing parts logistics services for other major manufacturers, Encompass is well-positioned to deliver superior service to Haier’s authorized service network and distributors.”

Haier America’s Senior Vice President of Administration Operations, Larry Monaghan said Encompass’ proven supply chain management expertise and its dedication to customer service was a key factor in the selection process.

“Service excellence is of the utmost importance to Haier,” said Monaghan. “Encompass’ strict focus on going above and beyond to ensure the complete satisfaction of our service and distribution network is what set them apart as we evaluated potential partners.”  

Robert Coolidge, president of Encompass Parts Distribution, said the company is fully committed to improving fill rate, same day shipping and turnaround time performance to support the renowned Haier brand in the market.

“We are confident that our advanced inventory management and leading-edge logistics capabilities will enable us to consistently meet or exceed service level agreements, while enabling Haier to maintain focus on their core business,” said Coolidge. “We look forward to a long and mutually-beneficial relationship.”

About Haier AmericaBased in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit haieramerica.com. You can also become a Fan of Haier America on facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

About Encompass Encompass is a market leader in forward and reverse supply chain logistics, board repair services and asset management for a wide variety of high-tech products and consumer electronics. Encompass, through its wholly-owned subsidiaries, Encompass Parts Distribution, Inc., Encompass Service Solutions, Inc. and Encompass International, provides comprehensive repair parts distribution, asset value recovery, returns management, depot repair and refurbishment services. For more information, please visit encompass.comand follow us on Facebook and Twitter.

   *  *  *  *  *

This release and oral statements made from time to time by Encompass Group Affiliates, Inc.’s representatives concerning the same subject matter may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by introductory words such as “expects,” “anticipate,” “plans,” “should,” “believes,” “will,” or words of similar meaning, and by the fact that they do not relate strictly to historical or current facts. Many factors may cause actual results to differ from forward-looking statements, as well as inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known and others of which are not. Known risks and uncertainties include those identified from time to time in the reports filed by Encompass Group Affiliates, Inc.with the Securities and Exchange Commission, which should be considered together with any forward-looking statement. No forward-looking statement is a guarantee of future results or events, and one should avoid placing undue reliance on such statements.

The Clean Start Project revolves around the idea that social change starts on the individual level, and that helping even one person can lead to change in an entire community.

Watch this video to learn more:

or visit www.facebook/smarterlifebetterplanet

“As Haier has evolved over the last several years and become more engrained in the New York City landscape, we felt that it was important to give back to the community,” said Shariff Kan, President of Haier America. “The Food Bank is a wonderful organization that obviously has needs and provided us with the infrastructure to gather our employees together for a program that I expect will be just as rewarding to them as those we assist.”

“The Food Bank For New York City is very pleased to welcome Haier America to our Community Kitchen & Food Pantry in Harlem, said Lucy Cabrera, Ph.D., President and CEO of the Food Bank For New York City.  “Especially now when the Food Bank is struggling to meet the increased demand for food (up 30 percent at the Kitchen in the last fiscal year) while we are coping with the worst economic recession in decades, we are grateful for their assistance.  We could not do what we do without the support of our extraordinary volunteer network.”

A program of the Food Bank For New York City, the Community Kitchen & Food Pantry in Harlem is a full-service soup kitchen and food pantry that helps provide nearly 70,000 free meals each month to individuals and families.

 Approximately 1.4 million New Yorkers — the majority of whom are women, children, seniors, the working poor and people with disabilities — rely on soup kitchens and food pantries. With the goal of ending food poverty throughout the five boroughs, the Food Bank For New York City provides a series of income support services, and nutrition and health education programs in addition to food distribution that last year provided more than 74 million pounds of food to approximately 1,000 community-based programs citywide.

Through the umbrella program of Smarter Life, Better Planet, Haier is bringing together all of the company’s initiatives as it relates to corporate social responsibility and sustainability. With the launch of a video campaign in March 2011 to support Earth Hour and Earth Day, through the development of the Clean Start Project, which offers a forum to explore how each person can give back to their communities, Haier is seeking to build a scalable platform for socially responsible awareness and efforts that lead to a Smarter Life and a Better Planet.

About the Food Bank For New York City

Food Bank For New York City recognizes 28 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs.  As the city’s hub for integrated food poverty assistance, the Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Through its network of approximately 1,000 community-based member programs citywide, the Food Bank helps provide 400,000 free meals a day for New Yorkers in need. The Food Bank’s hands-on nutrition education program in the public schools reaches thousands of children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. 94% of donations go directly toward food distribution, acquisition and programs in all five boroughs of New York City.  Learn how you can help at foodbanknyc.org.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

“Over the past several months we have globalized the Haier brand through a consistent logo and company tagline, Smarter Life-Better Planet,” said Richard Block, Haier’s Vice President of Marketing for North America. “The next component of that strategy is our website, which now has a new look and much more consumer-friendly navigation.”

The new Haieramerica.com was designed to meet the needs of the consumer, with a cleaner look and enhanced imagery, as well as a more intuitive navigation that makes it significantly easier to search the site for particular product needs. The new site is set up to load faster and provide an overall more pleasant browsing experience. Along with technical improvements, the layout of products has been streamlined to provide more straightforward usability. The information that the consumer is seeking can be found up front, often directly from the homepage where links to all product categories and company information are clearly displayed.

Additional enhancements include demonstration videos for key products and informational pages that walk the consumer through the decision making process for purchasing products like air conditioners. The support information immediately available to the consumer is now more in depth, as is the company overview and material regarding partnerships and programs in which Haier is involved. New features that center on consumer product education will roll out in the next few months.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

* Euromonitor International, 2010. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2010 ranking by brand share (by global brand name).

The mercury's rising, and this time of year Mother Nature's not exactly in the relief-providing business.

Thankfully, if you're looking to beat the heat and your central air's lacking (or you're lacking central air), you have more choices than ever for keeping your home cool.

http://www.kansascity.com/2011/07/02/2981068/portable-and-window-air-conditioners.html#ixzz1RYIbCxPr

Each company earned a "Global RepTrak Pulse" score of zero to 100, representing an average measure of people's feelings for it. The scores were statistically derived from calculations of four emotional indicators: trust, esteem, admiration and good feeling. Read the full story here.

Q: What is the difference between a portable and window air conditioner?

A: Portable air conditioners are great for use in smaller, enclosed areas like bedrooms or offices where local cooling is required. By choosing spot cooling, you save on energy and operation costs. These units are very efficient and reliable, and they have the benefit of mobility. Many units are set on casters allow the units to be easily rolled from room to room as needed. Portable units remove hot air from the room and must be vented out of a window so the hot air is released. The window exhaust kit included with Haier models makes this process quick and simple. Check out this video to learn how to install a portable AC unit such as a Commercial Cool unit.

Window air conditioners. The biggest difference between portable and window units is that window air conditioners are installed and secured in window frames and are meant to be kept there for the entire season. They are stationary units but can be removed from windows at any time to be stored after the season. Window air conditioners draw in air from outside and cool it before releasing it into a hot room. This process cools down areas quickly and quietly. Some air conditioning units also clean and purify the air in your home by reducing allergens and dust.

With models that run from 5,000 BTUs through 24,000 BTUs, and most are ENERGY STAR® qualified, you're sure to find a Haier air conditioning unit that's perfect for your home. The ESA406K and ESA412K were both rated as best buys by a leading consumer magazine.

ENERGY STAR qualified room air conditioners use about 10% less energy than conventional models, which could mean a savings of more than $60 over the lifetime of the unit.

Q: What size air conditioner is right for my room?

It's important to choose an air conditioner with adequate BTUs for the size of the space. Two few BTUs can result in insufficient cooling, and even having too many BTUs can negatively affect cooling performance. The size of the space being cooled is the most important aspect to consider, but other factors such as the number of people normally occupying a room, and sources of additional heat like windows should also be taken into account.

Tips- If more than two people normally occupy a room, add 600 BTU's for each additional person.

If a room is very sunny, increase BTU's by 10%, if it is shady, decrease BTU's by 10%.

If the unit is for a kitchen, increase by 4,000 BTU's.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world's #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people globally and products are distributed in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA. Haier is also a proud supporter of the National Parks Conservation Association. www.haieramerica.com

The Haier Dual Tap Brewmaster Kegerator 
Offer guests just the thing to toast the start of the season, a crisp brew straight from your very own tap. A Haier kegerator provides cold, refreshing draft beer to any party without the mess and waste of loads of cans and bottles. Kegerators are also convenient, have a fun look, and keep beer cold without the risk of skunking that can happen with glass bottles. Keep half, quarter, and mini barrel kegs frosty cold all party long. The Dual Tap Brewmaster Kegerator is perfect for your celebration because you can have two different beers on tap at once. Be it ale or lager, you’ll have something for everyone this Memorial Day weekend.

Portable Countertop Ice Maker and Dispenser 
Keep guests’ drinks cold without having to chop up store-bought bags of ice cubes that have frozen together or having a crowd gather at the fridge. This ice dispenser fits neatly on your countertop or any level surface and produces ice that is excellent for cooling individual drinks. Choose between large and small ice cubes to suit your preference. The glass holder accommodates single glasses up to seven inches high, so guests can replenish ice in their drinks individually as needed, leaving you free to mingle with the rest of the party. Providing easy access of up to two pounds of ice per hour, this unit is indispensable for those who love to entertain.

Write Fridge 
Welcome your guests with a personal message written across the front of this unique compact refrigerator, or even have them sign it as a guestbook on their way in or out. The surface of this fridge works like a dry erase board; you can write notes, lists, and scribble directly on the surface--then simply wipe clean. The Write Fridge is perfect as a supplementary refrigerator for your special occasion. Keep party supplies like cut veggies, dips, even juices and mixers cold and close at hand. When it’s not helping you keep your party pantry well-stocked, the Write Fridge is great for dorm rooms and offices.

Flow iPhone, iPod Docking System IPDS-10 
The Flow iPhone and iPod docking syst em adds powerful sound to your celebration and charges your device, all in one stylish, compact unit. Invite your guests to share their own music collections from iPhone or iPod. A rotation button lets you position the player in portrait view or a landscape view ideal for cover flow, and the blue LED light circle adds a funky touch. Flow also comes with a video output function, which makes it quick and simple to connect to a large flat panel TV for viewing movies or sharing slideshows with guests. The remote control lets you direct the music from across the room.

Dual Can Dispenser Beverage Center HBCN05FVS 
When it comes to keeping soft drinks cold, forget about filling a cooler with tons of ice only to have to empty out the water later. This 150 can capacity beverage center from Haier features wire shelves to keep your stock of soft drinks super cold and organized.

About Haier 
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics.Haier employs more than 60,000 people globally and products are distributed in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA. http://www.haieramerica.com

Visitors will hear from Judy Wicks, the founder of the Business Alliance for Local Living Economies and one of the first figureheads of the local food movement, about why local commerce plays a critical role in addressing climate change and other environmental challenges. Also featured is architect Martin Hammer, who brought rammed-earth construction to post-earthquake Haiti with Builders Without Borders, encouraging viewers to use their unique talents in creative ways to benefit the environment.

Jill Buck; founder of the Go Green Initiative, a world-wide organization that helps over 1.5 million students and teachers create more eco-friendly schools, shares simple steps you can take in your own home to protect our natural waterways. One example she shares is using community take-back programs to dispose of expired medicines, thus keeping them out of the water supply. And Majora Carter, an award-winning humanitarian who has spearheaded programs that create green jobs and urban renewal, leads viewers on an exploration of the ripple effects of all our choices in today's globalized and deeply interconnected world.

Viewers will also discover quick and easy steps they can take to recycle their used electronics from John Shegerian, Chairman and CEO of Electronics Recyclers International, such as bringing them to local retailers like Best Buy.

About the Smarter Life, Better Planet initiative, Richard Block, Vice President of Marketing for Haier America, says, “We are thrilled that these luminaries have joined us to share their insights on how concerned people around the world can make a positive contribution to the health of our natural environment. We want people to use the SmarterLifeBetterPlanet.com video series both as an educational resource to inform their daily actions, as well as source of inspiration to help create a better world in the long run.”

Check out the video as she reports on which gadgets are creating the biggest buzz? and begins her report from the Haier booth. See the video.  

Haier extends its global brand market share to 6.1%, topping the Euromonitor Global Major Appliances 2010 Brands rankings for the second consecutive year
QINGDAO, China, Dec. 13, 2010 The Haier Group today announced that Euromonitor International, the world's leading independent provider of business intelligence on industries, countries and consumers has again ranked Haier as the number one brand of Major Appliances in the world with 6.1% retail volume market share in 2010. Haier extends its global brand market share by almost 20% from 2009.  
Haier also tops Euromonitor International's ranking in three product categories, expanding its market leadership in each of them year on year:
-- Refrigeration Appliances: 

- Haier is the number one manufacturer of Refrigeration Appliances in the world with 12.6% retail volume share, up 0.2 point from 2009.

- Haier is number one brand of Refrigeration Appliances in the world with 10.8% retail volume share in 2010, up 0.4 point from 2009.  

-- Home Laundry Appliances;

- Haier is the number one brand of Home Laundry in the world with 9.1% retail volume share in 2010, up 0.7 point from 2009.

-- Electrical Wine Cooler/Chiller:

- Haier is the number one brand and manufacturer of Electrical Wine Cooler/Chiller in the world with 14.8% retail volume share in 2010.


Haier's top ranking for a second consecutive year is proof yet again that an ever-growing number of customers value the innovative products tailored to their needs that Haier offers. The company's continued expansion both within China and internationally reflects customer's growing confidence towards the Haier brand.  
"Haier became the world leader in Major Appliances in 2009. While we have reached one of our goals, Haier has not stopped its efforts to design and provide consumers around the world with solutions that ease their everyday lives," said Ms. Zhang Tieyan, Director of Haier Global Branding Operation. "Euromonitor's 2010 rankings show the increasing trust consumers have in the Haier brand and we expect our leadership to steadily increase in the future as Haier continues to focus its innovation towards offering better solutions and services globally, bringing more value to our customers." 
Euromonitor International Limited, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers. The Global Major Appliances Brands 2010 rankings are based on 2010 data from trade sources and national statistics.  
About Haier Group Co. Ltd
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home appliances brand in the world and China. Haier products are distributed in more than 160 countries and regions in North America, Europe, the Middle East, Asia and Africa. Global revenues amounted to RMB 124.3billion (USD18.2 billion) in 2009, the profit growth is 10 times more than revenue growth. Haier employs more than 60,000 people, including 10,000 outside China.
Haier extends its global brand market share to 6.1%, topping the Euromonitor Global Major Appliances 2010 Brands rankings for the second consecutive year

For a complete listing of CES exhibitors, please visit the 2011 CES Exhibitor Directory at CESweb.org.
      
Note to Journalists:  Press and blogger information is available in the “For the Press” section of CESweb.org. Media are encouraged to arrive in Las Vegas by Tuesday, January 4, 2011 to take advantage of all the pre-show press events, including State of the Consumer Tech Industry & 2011 CES Trends to Watch, State of the Global CE Industry and CES Unveiled: The Official Press Event of the 2011 International CES all on January 4, 2011 at the Venetian. CES Press Day will follow on Wednesday, January 5.

UPCOMING EVENTS

*
* 2011 International CES
January 6-9, 2011, Las Vegas, NV
* CEA Economic Retreat
    March 1-4, 2011, Snowmass Village, CO
* CES on the Hill/Digital Patriots Dinner
    May 10-11, 2011, Washington, DC
* CEA Line Shows
    June 2011, New York, NY
* CEO Summit and Board Retreat
* CEA Industry Forum
October 2011
* CES New York Press Preview featuring CES Unveiled @ NY
November 2011, New York, NY

Designed for today’s integrated kitchens, bar or family room, the DD400RS dual drawer under counter refrigerator is stainless steel inside and out, with 5.4 cu. ft. capacity, two refrigeration drawers and electronic temperature control. The easy to clean touch control panel allows for simple temperature adjustment while the top-drawer divider system easily adjusts with one hand to securely hold items of different sizes such as fruits and vegetables, cheeses and liquids.

“As a leader in refrigeration, Haier understands the customer’s needs and we provide premium features and benefits which empower consumers to live a modern, affordable and sustainable lifestyle” said Matt Sekelick, Senior Vice President of Brand Management - Major Appliances for Haier America.

The dual drawer series can be installed without having to drill holes into expensive stone or solid surfacing countertops. The units have side installation brackets that allow them to be easily secured to the sides of kitchen cabinets.

Built-in Under Counter Dual Drawer Refrigeration Series

DD300RW-Smooth White

DD350RB-Smooth Black

DD400RS-Stainless Steel

Product features:

•          Temp Range: 34-45 ºF

•          Electronic Controls (C/F)

•          Whisper Quiet Operation 47 dBA

•          Adjustable Dividers: Both Drawers

•          Drawers Hold Items Up To 12.1” Tall

•          Door: Ajar Alarm

•          Pro Style Handle

•          Lighting: White LED (Auto/Manual)

•          Temp Display: LED

•          Auto Defrost Mode

•          Sabbath Mode

•         Stainless steel interior (DD400RS Only)

Haier America

Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, the world’s largest white goods brand. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major appliances, compact appliances, portable electronics and HDTV sales. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA. In 2009, Euromonitor International recognized Haier as the #1 Refrigeration Brand in the world.

"Keeping in theme with expectations for the largest audience to see a basketball game live, NBA All-Star 2010 will be Haier's most significant activation ever," said Richard Block, Vice President of Marketing for Haier America. "From All-Star Saturday Night and the D-League Dream Factory, to the Haier Shooting Stars Truck at Jam Session, Haier will be showcased as the Official HDTV of the NBA."

For the fourth consecutive year, Haier America will lead off the NBA All-Star Saturday Night festivities with the Haier Shooting Stars competition which features NBA players, WNBA players and NBA Legends in a shooting contest. NBA All-Star Saturday Night airs live at 8:00pm ET on TNT on Saturday, February 13.

For the first time, TNT and NBA TV analysts Kenny Smith, Chris Webber, Brent Barry and Steve Smith will participate in the Shooting Stars competition serving as the NBA Legends for their respective teams.

On Friday, Feb. 12, high-flying dunkers and sharp shooting NBA D-Leaguers will take to Center Court at NBA All-Star Jam Session for the third annual Dream Factory Friday Night presented by Haier.
Similar to NBA All-Star Saturday Night, the skills competition includes a slam dunk competition, a three-point contest featuring an entire rack of "money balls," and the inaugural NBA D-League's Haier Shooting Stars.

Haier will be a part of NBA All-Star Jam Session from February 11-13 at the Dallas Convention Center. Haier will pull in its 53-foot Haier Shooting Stars trailer onto the floor of the Dallas Convention Center to join the thousands of fans celebrating the excitement of NBA All-Star. Jam Session features over 11 acres of NBA All-Star excitement. Fans can shoot, slam, dribble and drive all day, compete against their friends in skills challenges, or get basketball tips from NBA Players and Legends

As the Official HDTV of the NBA, Haier will display the company's first generation of LEDs which are available in 46", 40", 32", 24", 22" and 19" screen sizes. The 46" and 40" measure in at just 1.2" thick with cabinets available in a high gloss piano black cabinet or a high gloss white. Fans will have the chance to win one of Haier's LED HDTV's as part of an interactive Haier Shooting Stars game which will be held at the NBA D-League space at NBA All-Star Jam Session.

NBA All-Star will also continue the "Inspired by you. Made by us." campaign started at the Consumer Electronics Show in Las Vegas and give consumers a chance to provide ideas for future products.

About NBA All-Star 2010
NBA All-Star 2010 in Dallas will bring together some of the most talented and passionate players in the league's history for a global celebration of the game. Among the many events that will reach fans in more than 200 countries and territories in more than 40 languages are the T-Mobile Rookie Challenge & Youth Jam, NBA All-Star Celebrity Game, and NBA All-Star Jam Session presented by adidas.
American Airlines Center will host All-Star Saturday Night, featuring the Sprite Slam Dunk contest, Foot Locker Three-Point Shootout, Taco Bell Skills Challenge, and Haier Shooting Stars. The 59th NBA All-Star Game will be played on Sunday, Feb. 14 at Cowboys Stadium in Arlington, Texas, before an expected crowd of more than 80,000 – the largest group ever to witness a live basketball game. TNT will televise the All-Star Game for an eighth consecutive year, marking Turner Sports' 25th season of All-Star coverage. This will be the second NBA All-Star in Dallas. The city also hosted the event in 1986.

For more info on Jam Session visit NBA.COM/JAMSESSION

About the NBA Development League
The NBA Development League, founded in 2001, is the NBA's official minor league whose teams have direct affiliations to NBA franchises. For the 2009-10 season, the league will feature 16 teams – including the debut of the Maine Red Claws and the Springfield Armor. A proven developer of talent, 20 percent of players in the NBA at the conclusion of the 2008-09 season boasted NBA D-League experience, while the league continues to develop coaches, referees, and front office staff for the NBA and its teams. In fostering the league's connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout the season fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at nba.com/futurecast.

About Haier America
Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, one of the world's leading appliance makers. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major appliances, compact appliances, portable electronics and HDTV sales.

www.haieramerica.com

 After more than 10 years of leading Haier America to stellar growth, Mr. Jemal has restructured the company and will now serve as Chairman of the company to lead strategic planning of Haier America’s expansion and assist in Haier’s globalization efforts. This will allow the company to better focus on profitable growth and existing market opportunities.

 Mr. Jemal has named Shariff Kan, who previously served as Executive Vice President, as President of the White Goods Group. Mr. Kan, who brings over 30 years of experience in retail with companies including Bloomingdales and The Wiz, will take over day-to-day leadership of Haier America and focus on the continued growth of the brand in North and South America. 

“Over the past 10 years we have invested heavily in systems, new product development, channel development and brand development. However, what I feel to be our greatest accomplishment is the team of professionals we have assembled within Haier America. As the breadth of Haier products continues to expand, I see tremendous growth opportunities for our company and my new position will allow me to focus my energy on long-term growth and strategy,” said Michael Jemal. “Shariff has been with me at Haier America from day one when we started out with only three products. He has a great understanding of the retail landscape and knows our capabilities as well as anyone. I am confident he will lead Haier America to new heights.”

Mr. Jemal founded Haier America in 1999. Under his leadership, HaierAmerica expanded in the United States, Canada and into South Americathrough strategic channel partners, and successfully gained significant market shares across various product categories in Major Appliances and Consumer Electronics. He also oversaw Haier’s marketing and brand development efforts and the construction and operation of the $40 million Industrial Park in Camden, South Carolina, the first production plant ever built in the United States for a Chinese company.

“This is an exciting opportunity for me and I am proud to lead HaierAmerica into the future,” said Mr. Kan. “I wish Michael well with his new role and we will continue to foster the working relationship we began 20 years ago. My expectations for the company are in line with Michael’s and we both expect nothing less than to continue the success we’ve had these past 10 years. ”

Mr. Kan joined Mr. Jemal in 1999 as Vice President of Merchandising to launch Haier America. Since 2005, he has served as Executive Vice President, overseeing all Haier America Strategic Business Units. In 2002, he was recognized amongst the 50 Most Outstanding Asian American Business Men.

 About Haier America

Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, one of the world’s leading appliance makers. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major appliances, compact appliances, portable electronics and HDTV sales.