New York (July 25, 2011) – Haier, the number one appliance brand in the world*, today announced the redesign of the company’s U.S. website, Haieramerica.com.
“Over the past several months we have globalized the Haier brand through a consistent logo and company tagline, Smarter Life-Better Planet,” said Richard Block, Haier’s Vice President of Marketing for North America. “The next component of that strategy is our website, which now has a new look and much more consumer-friendly navigation.”
The new Haieramerica.com was designed to meet the needs of the consumer, with a cleaner look and enhanced imagery, as well as a more intuitive navigation that makes it significantly easier to search the site for particular product needs. The new site is set up to load faster and provide an overall more pleasant browsing experience. Along with technical improvements, the layout of products has been streamlined to provide more straightforward usability. The information that the consumer is seeking can be found up front, often directly from the homepage where links to all product categories and company information are clearly displayed.
Additional enhancements include demonstration videos for key products and informational pages that walk the consumer through the decision making process for purchasing products like air conditioners. The support information immediately available to the consumer is now more in depth, as is the company overview and material regarding partnerships and programs in which Haier is involved. New features that center on consumer product education will roll out in the next few months.
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2010, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 160 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.
* Euromonitor International, 2010. Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2010 ranking by brand share (by global brand name).