In early 2011 Haier initiated the Smarter Life, Better Planet campaign. This corporate social responsibility platform aims to build a community of people interested in creating change. The campaign’s homepage, SmarterLifeBetterPlanet.com, and its associated social media pages provides suggestions on topics such as how to make more environmentally friendly choices in daily life, and hosts online discussions where individuals share ideas on how to make an impact in their communities.

Through the umbrella of Smarter Life, Better Planet, Haier is bringing together all of the company’s community-focused initiatives as they relate to corporate social responsibility and sustainability. With the launch of a video campaign in March 2011 to support Earth Hour and Earth Day, and through the development of the Clean Start Project, which offers a forum where people explore how to make a positive impact through everyday actions, Haier is seeking to build a scalable platform for socially responsible awareness and efforts that can bring about a Smarter Life and a Better Planet.